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Call of the Wild Festival Announces New Partnership with Access Creative College to Champion the Next Generation of Creative Talent

 Call of the Wild Festival is proud to announce a new collaboration with Access Creative College, marking a major step forward in the festival’s commitment to grassroots culture, not only in music, but across the wider creative industries that power live events.

 Built on a foundation of homegrown talent, community spirit, and a belief in Lincolnshire’s creative grit, Call of the Wild has long championed emerging UK bands while bringing international acts to the region. This new partnership extends that ethos even further, opening doors for young people pursuing careers behind the scenes: photographers, camera operators, filmmakers, artist liaison teams, production crew, content creators, and more.

 Through hands‑on experience at the festival, students will work directly alongside seasoned professionals, gaining real‑world insight into the fast‑paced world of live events. The collaboration also supports Call of the Wild’s ongoing mission to upskill its existing team, ensuring the festival continues to grow with authenticity, expertise, and a strong local heartbeat.

 Adam Hayward, Communications Manager for Call of the Wild, said:

 “This partnership is everything Call of the Wild stands for, creativity, opportunity, and giving people a real shot at doing what they love. We’ve always believed in championing grassroots talent on stage, and now we’re extending that same belief to the next generation of creatives behind the scenes. The energy, ideas, and ambition these students bring is incredible, and we can’t wait to build something powerful together.”

 Raz White, Director of Call of the Wild, added:

 “Grassroots aren’t just about bands, it’s about the photographers capturing the moment, the crew building the stage, the filmmakers telling the story, and the production teams making the magic happen. Supporting young creatives is essential for the future of our industry, and Access Creative College shares that vision. This partnership strengthens the entire ecosystem, and we’re proud to play our part.”

 The collaboration will see Access Creative College students embedded across multiple festival departments, contributing to live content, artist support, production operations, and digital storytelling throughout the event.

 Together, Call of the Wild and Access Creative College are building a pathway for emerging creatives to gain experience, confidence, and industry‑ready skills, ensuring the future of UK festivals remains vibrant, innovative, and proudly grassroots.