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Bandero Tequila Joins Forces with Call of the Wild Festival, Blending Ancient Mexican Heritage with Modern Rock Culture

Call of the Wild Festival has announced a new partnership with Bandero Tequila, marking a significant step in the event’s evolution as it continues to blend grassroots rock culture with premium craft experiences.

Bandero Tequila’s story begins in the highlands of Jalisco, where blue weber agave grows among the Guachimontones, a UNESCO‑recognised archaeological site known for its mysterious circular pyramids. These structures—built over two millennia ago—symbolise community, ritual, and bold innovation. Bandero embraces this legacy, crafting tequila “in the same bold spirit as those who built the Guachimontones.”

It’s a narrative that aligns naturally with Call of the Wild’s identity. The festival, known for championing emerging rock talent and independent culture, has built its reputation from the ground up. Its partnership with Bandero reflects a shared belief in authenticity, craftsmanship, and the power of bringing people together.

Festival attendees will be treated to a premium Bandero Tequila experience, including curated cocktails, tasting sessions, and a bespoke bar space designed to immerse guests in the brand’s heritage. The activation complements the festival’s existing relationship with ABK, the historic Bavarian brewery whose centuries‑old brewing tradition has become a staple of the event.

Together, Bandero and ABK represent two ends of a global craft spectrum—Mexican tequila artistry and German brewing excellence—meeting in the heart of the UK’s rock community.

With this partnership, Call of the Wild continues to redefine what a grassroots festival can offer: not just music, but a cultural experience shaped by passion, history, and world‑class craft.

Check out their website at https://bandero.com/